WINNIPEG POLICE SERVICE
In 2008, Picante Advertising was chosen from a field of nine competing agencies to work with the Winnipeg Police Service on their Photo Enforcement campaign.
In the first year we created a series of video vignettes featuring real people who had to deal with the consequences of a deadly collision.
The following year we began developing reenactment commercials to deliver the "shock"
In each case we created a 2 minute "webisode" available on the Just Slow Down website and on YouTube. We are proud to say that the award-winning 2011 spot has been viewed on YouTube over 250,000 times.
We are currently working on the post-production of a new commercial we shot in early September.
In 2011 we also developed a video featuring two young survivors of a deadly crash on Bishop Grandin. We encourage all parents to show this video to their teenage drivers.
We believe with the Just Slow Down campaign we ARE making a difference.
All videos can be seen at www.justslowdown.ca.
CASE STUDY #1