WINNIPEG POLICE SERVICE
JUST SLOW DOWN

In 2008, Picante Advertising was chosen from a field of nine competing agencies to work with the Winnipeg Police Service on their Photo Enforcement campaign.

In the first year we created a series of video vignettes featuring real people who had to deal with the consequences of a deadly collision. 

The following year we began developing reenactment commercials to deliver the "shock"
of a collision into the viewers homes. 

In each case we created a 2 minute "webisode" available on the Just Slow Down website and on YouTube.  We are proud to say that the award-winning 2011 spot has been viewed on YouTube over 250,000 times.

We are currently working on the post-production of a new commercial we shot in early September. 

In 2011 we also developed a video featuring two young survivors of a deadly crash on Bishop Grandin.  We encourage all parents to show this video to their teenage drivers. 

We believe with the Just Slow Down campaign we ARE making a difference.  

All videos can be seen at www.justslowdown.ca

CASE STUDY #1 

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